Implementing a S&C strategy in international cricket

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Rob Ahmun

International cricket is played year-round and is now interspersed with various high-profile franchise competitions where players can earn vast sums of money. One of our performance problems is how do we keep the players fit to perform for their country when they are never really fully under our control and constantly in competition mode. BIOG: Rob has worked in professional cricket for almost 15 years with teams including Glamorgan and Surrey Cricket. He is now National Lead for S&C with England Cricket and is responsible for managing the delivery of S&C services within the ECB and across the Professional Men’s and Elite Women’s Game, primarily to ensure performance impact and to provide quality assurance of S&C as a specialist support discipline within elite Cricket.