Since its inception in 2004, the UKSCA has operated under five key aims for its membership (see Table 1), evolving with the profession as it has developed over the last two decades. A concurrent growth in membership numbers in a variety of environments has raised the question of whether a remit exists within the UKSCA for more focused discussion and support for specific environments and topic areas that members work within. The concept of Special Interest Groups (SIG) was explored in 2019, in a situation where member-driven groups and communities could come together with their peers in a forum supported by the UKSCA. SIGs for strength and conditioning (S&C) coaches who work in higher education (HE) and schools, and those who specialise in health and wellness, have subsequently been proposed and agreed with the UKSCA. This article will focus on the development and proposed strategy of the SIG for S&C coaches working in the university sector.